At the core of Sita's vision to be the world's first choice as a travel and destination management Services Company, is the imperative for sustainable growth. To Sita, Corporate Responsibility is an integral part of its core business activity and the moral attitude that it brings to its activities. We have endeavored to integrate Corporate Responsibility as a cornerstone in our corporate strategy. Sita aims at minimizing the adverse impacts of tourist travel and maximizing its positive effects. Sita has been awarded for its Corporate Responsibility initiatives with the PATA 2010 Gold Award for Child Protection Workshops and 2010-2011 National Tourism Award for Responible Tourism Project- Empowerment of Women through Literacy India & Fair Trade.